Brian Solis, the Principal of Silicon Valley-based PR and New Media agency, FutureWorks, is always interesting to listen to and read. Here is his analysis of how one of social media's shining stars is performing.
Last December, the company generated over $1 million in revenue through @delloutlet by posting special offers and also nurturing customer relationships on Twitter. Today Dell reported over $2 million in sales through its popular @delloutlet presence. @delloutlet currently boasts close to 625,000 followers seeking exclusive deals available only on the micro community.
Read the rest of this excellent case study here.