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Wednesday

Aug112010

iPad, iPhone and MacBook - it's all about synergy, synchronising and productivity

Wednesday, August 11

I was asked recently about my experience with the iPad and how it impacts on my use of the iPhone. The question was related to this Nielsen research on Who is Buying the iPad, and Will They Also Buy an iPhone? Here are my thoughts:

I now use my iPad for most of my media browsing (online magazines, video, newspapers, websites, other new media) and even presentations, particularly when I'm mobile. However, I leave my iPad at home or the office when I don't want to lose or damage it when I'm going somewhere like to the football, or out for the night. That's when I'm quite comfortable reading and surfing on my iPhone, as I have been for a few years now. I'm happy to check my email or social media on whatever device is closest at hand or most convenient.

As Steve Jobs said, the iPad is the third device, and more people are starting to understand what this means.

The Nielsen report said, "Twenty-five percent of likely smartphone upgraders who have not yet owned an iPhone or iPad, indicate that they would purchase an Apple iPhone as their next smartphone. But when we asked iPad owners who do not have an iPhone this same question, this number more than doubled to 51%. Clearly, exposure to Apple’s iOS creates a very positive pre-disposition to purchasing an iPhone."

This is not just a factor of liking the Apple iOS. It is understanding the power of syndication between the iPhone, iPad and MacBook. I'm typing on my MacBook Pro, my iPhone is sitting next to me waiting for calls, and my iPad is ready to take to the cafe or even pick up and use as a separate media browsing device (that includes email, calendars etc). All devices are synchronised with contacts, calendars, mail, files and presentations. This is not an Apple fanboy story, it's about synergy and productivity. PC and Android producers are looking to create the same smooth, integrated model. Apple has just beaten them to the line... yet things change very quickly in technology. What is coming next?

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Friday

Jul302010

Flipboard makes us editors-in-chief of our own digital magazines

Friday, July 30

Finally I have logged into Flipboard with my Facebook and Twitter accounts and created personal digital magazines based on the comments, images and links of my friends and colleagues. This is wonderful stuff. (See my previous post and video here.)

Even more significantly, my Twitter Lists, which have been around for a while allowing me to organise the people I follow into categories, have suddenly taken on a new, powerful role acting as content feeds for Flipboard magazines. Now I can create my own personal iPad magazines, and act as Editor-in-Chief by choosing the magazine topic and the contributors.

I have just tested this out and called my first digital title, 'Social Web', the name of one of my Twitter Lists. You can look at my growing list of contributors here, and even follow this list. (Thanks everyone and sorry to those I've forgotten!!) Sometimes people will contribute great stories on social media, web 2.0, mobile devices and the digital space. Other times they'll chat about the impacts of the internet on politics or the clean feed. Or even about lunch. And if they talk about lunch too much I can drop them from the Flipboard feed.

Twitter is where millions of professionals exchange ideas and links to high-quality content because they want to stay at the cutting edge of their industry. And most industries in the first-world are moving at fast, if not exponential, rates driven by significant advances in technology.

Currently there are 2.5 million Twitter accounts in Australia and just over 9 million Australians using Facebook. Flipboard allows you to take this crowd-sourced content, aggregate it in a neat - can I say beautiful? - way and consume it much more easily than Twitter or Facebook has allowed up to now. Because, let's face it, that's what it's about: the form factor.

Within 10 years we have come a long way, or perhaps completed a full digital circle. Content exploded onto the web in the 1990s and early 2000s, searchable on Google and other search engines. Social media and web 2.0 technologies created the opportunity for crowd-sourcing and aggregation of content so we became exposed to 'trusted' streams of information flowing to us through Twitter, Facebook, YouTube, LinkedIn and more. Now the iPad has allowed Flipboard (and I'm sure other solutions will follow) to turn those streams of content into a magazine-like format, a form we have always loved to kick back and consume (now digital and highly interactive), and made us our own editors.

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Monday

Jul262010

Is Flipboard a publishing revolution?

Monday, July 26

There's been a lot of talk about Flipboard in the past 24 hours. News of the social, crowdsourcing magazine hit the internet so quickly the takeup rates crashed the start-up's servers, so they had to introduce a cueing system. Now I'm waiting in line to load up my twitter and facebook details so I can see what my 'friends' and 'connections' are recommending. In the meantime I've been enjoying what Flipboard has been publishing from a wide range of sources across FlipTopics such as; FlipTech, FlipStyle, Long Reads and many more.

Flipboard is another news aggregation tool that twitter celebrity Ashton Kutcher (@aplusk) has declared "a revolution in publishing", for all that's worth (thanks @hollingsworth), but it will certainly give it a huge kick along the start-up path. Flipboard hasn't declared its business model to us (perhaps behaviourally targeted advertising), however, products like this make it harder for newspapers to justify asking us to pay money for single source content feeds delivered via poorly designed iPad apps.

Flipboard will potentially give me a high quality source of content, divided into categories I design, vetted and sourced by 'the crowd' I choose, in lovely techno-magazine format. And I'm sure it won't be the last of this category.

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Monday

Jun072010

Publishers Australia endorses ABA digital audit services

Monday, June 7

As the Chair of the Digital Leadership Group for Publishers Australia I wanted to reproduce in full, Alan Sarkissian's announcement about the association's endorsement of the ABA's Digital Audit process. This is an important industry move and I am happy to speak with publishers who are unsure of the implications of the audit or who are still unclear of the reasons by which we arrived at recommending endorsement of the audit process.

Chris Bishops

From Alan Sarkissian, CEO, Publishers Australia

I wish to advise that the Board of Publishers Australia at the recent Board meeting held May 21, 2010 voted unanimously to officially endorse the Audit Bureaux of Australia's (ABA) Digital Audit services.

The move endorses the ABA’s methodology for digital audits and confirms to the membership of Publishers Australia that the executive team and the board believe that it is the only trusted, centralised, independent and standardised reporting in Australia. The ABA’s digital audit service was an initiative involving the collaboration and support of peak industry bodies, the MFA, AANA and IAB.

This is a real leadership position that underlines how critical we see the issue of digital auditing as an increasingly important analytical channel. We are right behind this, as it is the end-result of the ABA’s commitment towards creating greater standardisation and transparency of online audience metrics across the digital publishing landscape.

I am also delighted to confirm a special incentive for all Publishers Australia members who sign up for the ABA Web Audit between now and June 30, 2010. Publishers Australia members will receive their first Email Newsletter Audit at no charge, which is valued at $330.

The free newsletter component is also available to association members who are also existing ABC or CAB members and want to add the power of a trusted independent web audit to their overall publishing proposition. Publishers Australia members who are not currently an ABC or CAB member can become one for only $495.00, which is the 2010-2011 membership fee.

To Download the full press release, click here.

Yours faithfully,
Alan Sarkissian
CEO, Publishers Australia

To enquire about becoming a Publishers Australia member, call 02 9955 1510

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Thursday

May202010

Beyond Digital Media Australian social media and iPad tour video

Thursday, May 20

For those of you who have been asking about the video of our recent tour around Australia where we talked about social media and the impact of the iPad on publishing, here it is:

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Sunday

May162010

Beyond Digital Media delivers social marketing and iPad message in Brisbane, Melbourne, Adelaide and Perth

Sunday, May 16

We flew back into Sydney late on Friday evening 14 May, after our ‘four cities in four days tour’ of Australia. We had spent nearly a week discussing the impact of both social media and the iPad with almost 200 magazine publishers in Brisbane, Melbourne, Adelaide and Perth.

Iggy Pintado from Beyond Digital Media led each lunch session with a 50 minute presentation on ‘social media for publishers’, which was followed by presentations from Creative Folks, Realview and Quark, demonstrating ways to deliver magazine products to the game-changing, tablet-industry-creating, iPad.

Thanks to Iggy Pintado and Chris Bishops from Beyond Digital Media, Alan Sarkissian from Publishers Australia, Andrew Lomas from Creative Folks, Richard Lindley from Realview and Alex Nemeth from Quark for forming an excellent touring-party.

Feedback from the Publishers Australia Lunch attendees has been hugely positive and we look forward to further events of this kind.

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Friday

May072010

iPad demonstrated at Publishers Australia's First Tuesday May Drinks

Friday, May 7

Creative Folks and Woodwing demonstrated their publishing solution for the iPad at the most recent Publishers Australia First Tuesday Drinks night at the Italian Village restaurant at the Rocks in Sydney. Beyond Digital Media invited clients along to get a first hand view of the iPad and to see how it might impact on their business in the near future.

Chris Bishops, Head of Digital Strategy at Beyond Digital Media and Chair of the Digital Leadership Group for Publishers Australia said, "I was a firm believer that the iPad would be a game changer for the publishing industry. Having used one for much of today [Tuesday 4 May] I'm now convinced it will impact many more markets."

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