As the Chair of the Digital Leadership Group for Publishers Australia I wanted to reproduce in full, Alan Sarkissian's announcement about the association's endorsement of the ABA's Digital Audit process. This is an important industry move and I am happy to speak with publishers who are unsure of the implications of the audit or who are still unclear of the reasons by which we arrived at recommending endorsement of the audit process.

Chris Bishops

From Alan Sarkissian, CEO, Publishers Australia

I wish to advise that the Board of Publishers Australia at the recent Board meeting held May 21, 2010 voted unanimously to officially endorse the Audit Bureaux of Australia's (ABA) Digital Audit services.

The move endorses the ABA’s methodology for digital audits and confirms to the membership of Publishers Australia that the executive team and the board believe that it is the only trusted, centralised, independent and standardised reporting in Australia. The ABA’s digital audit service was an initiative involving the collaboration and support of peak industry bodies, the MFA, AANA and IAB.

This is a real leadership position that underlines how critical we see the issue of digital auditing as an increasingly important analytical channel. We are right behind this, as it is the end-result of the ABA’s commitment towards creating greater standardisation and transparency of online audience metrics across the digital publishing landscape.

I am also delighted to confirm a special incentive for all Publishers Australia members who sign up for the ABA Web Audit between now and June 30, 2010. Publishers Australia members will receive their first Email Newsletter Audit at no charge, which is valued at $330.

The free newsletter component is also available to association members who are also existing ABC or CAB members and want to add the power of a trusted independent web audit to their overall publishing proposition. Publishers Australia members who are not currently an ABC or CAB member can become one for only $495.00, which is the 2010-2011 membership fee.

To Download the full press release, click here.

Yours faithfully,
Alan Sarkissian
CEO, Publishers Australia

To enquire about becoming a Publishers Australia member, call 02 9955 1510